the_goren_show: (smile)
I'm not an easy guy to sell stuff to via commercials. I'm jaded, skeptical, and if you tell me that product X does something, it damn well better do it or I will drop your product in the trash can faster than you can say "new and improved".

That being said, there have been a few notable exceptions that have broken through my ennui regarding advertising and make me sit up and take notice of the product being sold. The Discovery Channel did it brilliantly with their "I Love the World" spot.

And then came this...

Reach higher... and take my wallet! )Sign me up for a Lincoln and excellent salesmanship. As an aside in a stroke of extra added brilliance, Lincoln made the Shiny Toy Guns version of "Major Tom" available as a free download from their website (yes I visited, I'm turning into a positively disgusting fanboy) thus assuring people would visit and learn more about the car. My hat is off to their ad agency.

The evolution of a perfect commercial )
the_goren_show: (Default)
 Every now and then a commercial comes along that you can't forget even if you tried.  Three commercials have done that for me and remain stuck in my memory.  The first one I remember was the Coca-Cola "I'd like to teach the world to sing" commercial.  The second was the iconic Apple computer commercial based on 1984.  In the mid-90's, Coca-Cola struck again with a radio spot that was requested almost as much as the popular songs of the day, but I'm not counting that one for this post.

While I have enjoyed some of the commercials that have graced the airwaves in the last few years, none has captured my imagination like the Discovery Channel's "Boom De Ah Dah".  Every time I hear the music, I have to stop whatever I am doing and go watch.  


The world really is an awesome place and even a commercial can remind you why.

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December 2011

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