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Commercial Brilliance
Jul. 4th, 2009 12:32 amI'm not an easy guy to sell stuff to via commercials. I'm jaded, skeptical, and if you tell me that product X does something, it damn well better do it or I will drop your product in the trash can faster than you can say "new and improved".
That being said, there have been a few notable exceptions that have broken through my ennui regarding advertising and make me sit up and take notice of the product being sold. The Discovery Channel did it brilliantly with their "I Love the World" spot.
And then came this...
( Reach higher... and take my wallet! )Sign me up for a Lincoln and excellent salesmanship. As an aside in a stroke of extra added brilliance, Lincoln made the Shiny Toy Guns version of "Major Tom" available as a free download from their website (yes I visited, I'm turning into a positively disgusting fanboy) thus assuring people would visit and learn more about the car. My hat is off to their ad agency.
( The evolution of a perfect commercial )
That being said, there have been a few notable exceptions that have broken through my ennui regarding advertising and make me sit up and take notice of the product being sold. The Discovery Channel did it brilliantly with their "I Love the World" spot.
And then came this...
( Reach higher... and take my wallet! )Sign me up for a Lincoln and excellent salesmanship. As an aside in a stroke of extra added brilliance, Lincoln made the Shiny Toy Guns version of "Major Tom" available as a free download from their website (yes I visited, I'm turning into a positively disgusting fanboy) thus assuring people would visit and learn more about the car. My hat is off to their ad agency.
( The evolution of a perfect commercial )
